October 14

5 Benefits of a Headless eCommerce Approach

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If you’re familiar with eCommerce, then you’ve likely heard of headless commerce. But what exactly does this mean? In this article, we’ll explain the five main benefits of using a headless commerce platform and how they can improve your business in both the short and long term.

1) Easy Integration

Shopify Plus is easy to integrate with. You can save time and effort by relying on Shopify’s built-in apps and integrations, like Shopify Shipping and Fulfillment by Amazon (FBA). No need for a developer!

2) Speed and Simplicity

A headless approach to eCommerce means your website is faster and more reliable. Since your site doesn’t have to render all those complex product pages, it loads much quicker and runs more smoothly.

If you’re currently using an in-house solution for your catalog and shopping cart, switching to a headless solution will make maintaining and adding products a breeze. It also means no longer having to update dozens of product pages when something new comes in stock or goes on sale.

3) Achieving Results FASTER

While headless eCommerce is a development trend that hasn’t been around long enough to establish case studies, numerous benefits have already been identified.

The most obvious benefit lies in its speed—without all that head, your site will respond faster. This translates into an improved user experience—which results in customer satisfaction and repeats business. That’s money in the bank!

4) Streamlined Ecommerce Web Development Processes

Ecommerce development is traditionally viewed as an afterthought for many businesses, but by developing your web presence from scratch, you can ensure that it’s compatible with a headless CMS.

Traditional eCommerce platforms often require more customization and thus more time to launch online. By hiring an experienced team to build your headless commerce site from scratch, you will also have better control over what technology gets used and how it operates.

5) Better User Experience

One of the biggest benefits of headless eCommerce is a better user experience. A headless architecture gives you more control over your content and means your web pages will load faster, keeping visitors engaged and on your site for longer.

More importantly, if you build an engaging experience for customers on mobile devices, then it’s easier to convert them into paying customers – with less work required on your end!

Conclusion

The term headless eCommerce might be unfamiliar to some eCommerce merchants, but as the industry matures, more and more retailers will be adopting this approach—and missing out on its benefits if they don’t. What is headless eCommerce? At its core, it’s an approach to eCommerce that separates the front from the backend—and why so many merchants are jumping on board with this idea.

 


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