Combining PR and SEO boosts the ability to generate connections to acquire high-quality backlinks for your website.
And as you know, backlinks play an essential role in ranking website pages. Simply put, backlinks are votes from other sites. Every vote tells search engines like Google that ‘this is quality content, it’s credible and useful.
The more links from other sites to your site, the higher your website ranks in search engines.
Though the two are separate entities, combining them can bring tremendous results. This is because their goals blend to create results in generating links for businesses.
PR and SEO are forms of marketing with similar purposes, so they are used to obtain the same goals, including social sharing, brand awareness, social proof, trust, and brand consistency.
While Search Engine Optimization (SEO) tackles the technical part of digital marketing, Public Relations (PR) focuses on relationship building with other parties.
There are practical ways you can combine the two. This article will focus on how combining them improves website traffic.
Let’s jump right in!
Where SEO and PR objectives converge
With competition everywhere, digital marketers find more ingenious ways to develop a solid online presence. That’s where SEO and PR objectives overlap.
Joining SEO and PR goals helps develop strong digital marketing strategies that aid in achieving business objectives. Here are examples of joint activities where the two blend and work collectively;
– Content management
– Blogging
– Events
– PR stunts
Combining SEO and PR to Improve website traffic
Keeping the above in mind, let’s explore how you can combine SEO and PR and how combining the two improves your website traffic. To achieve this, let’s analyze fundamental synergies between them; social media outreach, backlinks and strategy consolidation.
1. PR and SEO: Social media outreach
SEO and PR combine regarding social media marketing. Optimal social media outreach is essential to both. PR boosts brand image while SEO drives traffic and insights.
Therefore, focus on factors like;
Influencer marketing. It offers a way for your PR team to pass the message.
Content subject, timing, tone and style. Your SEO insights are not limited to your site alone.
Keyword research, together with engagement analytics, translates to PR-driven content strategies.
Cause marketing. Where PR may fail to reach your target audience, SEO offers diverse digital visibility.
The benefits of these are beyond SEO and PR. On uncertain terms, advocating your brand thrives on social media, affecting returns. This also applies in customer service when customers opt for social media outreach rather than help desks. Hence, you should pick an optimal social media platform and refine your content strategies for better results.
2. PR and SEO: Backlinks
Backlinks are simply direct links from other sites to yours. They offer benefits like;
Conversions. Referral traffic attracts audiences with high conversion rates.
Traffic. All backlinks produce referral traffic in one way or another.
DA. If you get Follow backlinks from reputable sites, it boosts your DA, enhancing your SEO.
Therefore, link-building strategies are essential to SEO. Besides, they support PR since some hinge on good PR.
3. PR and SEO: Strategy consolidation
SEO is critical as it provides proverbial fuel to Public Relations via strategy consolidation. Specifically, it offers quality insights like;
– Traffic sources
– Content engagements
– Optimal content subjects
Therefore, to join SEO and PR means aligning the two in terms of content strategies. More specifically, the two PR and SEO teams should take up specific initiatives from beginning to end with the intent to project an ethical message and reach audiences effectively.
Most audiences view businesses as competent but very unethical. That’s why your PR and SEO teams should focus on addressing this to gain and build trust in your brand. You can achieve this vis charities and other events. As SEO analytics offer insights into cause marketing, PR elevates its execution. At the same time, SEO may broadcast the message, improving brand image.
Wrapping Up
SEO and PR can be combined to achieve tremendous results. For better and faster results, to get professional assistance from experts.