If you’re using sticker marketing, you want to be sure that it’s working properly – after all, you’re putting a lot of time and effort into finding, the right design and drafting a great campaign.
In order to determine whether your sticker marketing is effective, you should track how many people are interacting with your stickers, where they’re being placed, and what kind of reaction they’re getting. And we know just how.
Read on to find five tips on how to tell if your sticker marketing is working.
- Check your website’s analytics to see how many people are clicking on your QR code
If you’re using sticker marketing, it’s good to include a QR code on your stickers. This will allow people to easily access your website or other online content. To make sure that people are actually using your QR code, check your website’s analytics to see how many people are clicking on it.
If the number is low, consider making changes to your QR code or sticker design, or even choosing a different location to generate more exposure for your sticker. Also, be sure that your stickers are not impaired. When you are using stickers outside, also choose custom stickers that are waterproof over a paper sticker.
- Survey customers who have interacted with the sticker
If you want to get feedback from people who have actually interacted with your stickers, consider conducting a survey. You can ask questions about where they saw the sticker, what they thought of it, and whether or not they would recommend it to others. This will give you valuable insights into how people are reacting to your sticker marketing.
- Look at social media posts to see how many people are sharing them
Another way to gauge the effectiveness of your sticker marketing is to look at social media posts. See how many people are sharing your stickers and what they’re saying about them. If you’re not getting much engagement, consider making changes to your sticker design or invest in a to catch some eyes.
- See if you’re getting any press or blog coverage about the sticker campaign
If you’re getting press or blog coverage about your sticker campaign, that’s a good sign that it’s working! This means that people are noticing your stickers and are talking about them. If you’re not getting any coverage, try reaching out to bloggers or journalists who might be interested in writing about your campaign.
- Ask your team for their thoughts – did they notice a difference in customer engagement or sales after the stickers went up?
Finally, don’t forget to ask your team for their thoughts on the sticker campaign. They’re the ones who are interacting with customers on a daily basis, so they’ll have a good idea of whether or not the stickers are having an impact. If they noticed a difference in customer engagement or sales after the stickers went up, your sticker marketing is working.
And that’s how to figure out if your marketing is working. Do you have more tips and tricks we should include in this list? Let us know by leaving a comment in the section below.