Instagram has gained popularity as all the brands have moved there and promoted their content. The brands have moved to Instagram as all the viewers are present on Instagram, and it has become one of the most channels of today. The brands are also moving from static posts to video posts as video content is getting very popular. With video content, brands can establish their brand identity with much more ease and also with a lot of excitement.
There are tools like InVideo that can help you edit and create engaging videos in a matter of minutes. All of these video editors are very easy to use. Before using these tools, you don’t even have to know anything about video editing. An Instagram video editor is so easy to use that you can go to the app and create videos on your own. However, you need to have a vision in mind before making any video content on Instagram.
Why Is Video Content Popular on Instagram?
There are several reasons why video content has become popular among viewers. With Instagram videos, you can get millions of Instagram followers in minutes who would watch your video and contribute significantly to sharing the video and making it more popular among the audience. Some reasons as to why video content is popular on Instagram are listed below:
- Videos Get More Engagement.
There is a shift in the viewer sentiment as they prefer consuming video content over any other form of content. Video material often outperforms most algorithms since it holds a viewer’s interest for extended periods. This helps explain why videos on Instagram get more engagement than any other content: video tweets get ten times more engagement. Social media networks offer new features to encourage adoption, many of which are video-related. Instagram Reels, for example, is still extensively promoted on the platform, which is making it quite popular among viewers.
- Consumers Love Video Content.
Videos drive a lot of consumer habits that we witness today. Several surveys have concluded that consumers make any kind of purchase based on a video or an ad that they see on television. The best thing about video is that you can display how it looks and what it does most beautifully and comprehensively. Consumers love videos as they build a lot of excitement and act as a source of entertainment. Video marketing has become one of your consumer’s most popular marketing tools. Therefore, you should jump the bandwagon and start creating exciting and engaging videos for your Instagram account.
- Instagram Supports Video Content.
The Instagram feed is the best way to place your video content as many viewers go through their entire feed and engage with the content regularly using the feed. Most consumers believe that a video has significantly impacted their purchases decision for a product. Several customers also view Instagram pages of a brand before making a purchase. Therefore, it is essential to place your video content correctly for your viewers to see and enjoy themselves and make a purchase decision. The video content that you create allows you to stand out of the crowd and impact your viewers. The shareability of videos on Instagram is relatively easy, making it equally wonderful.
- Instagram Stories Provide a Vast Opportunity.
Stories have now become one of the most popular tools of Instagram to popularise video content. Many consumers have agreed that they become more interested in a product or service offered by a brand after watching the brands’ stories on Instagram. Stories provide viewers with a place where they can make purchase decisions. Also, come with different features that make the content more exciting. You can add a gif or sticker to make the story more compelling. You can also make boomerangs and add effects to all of your stories.
How to Make an Engaging Instagram Video?
There are several ways to ace the video-making game for your Instagram channels. You must keep in mind several things before creating video content for your Instagram channel. Some tips to make engaging and exciting videos for your Instagram channel are listed below:
- Take Care of the Color.
You generally add text to describe what the video is all about to your user. You should also add a splash of color to make the video more exciting and visually appealing for your audience. You can set your brand tonality, choose your color palette, and use those colors in your video content. Colors add consistency to any content. Therefore, you must try and have a standard palette. However, this should not stop you from experimenting with different colors. You should set the correct vibrancy and color for all the text and images you add to the videos.
- Keep the Video Short.
Instagram is all about short videos. Your viewers are most likely to lose interest if you go ahead and create long videos. Short content gives the viewers some short bursts of entertainment. You can keep your video crisp and punchy to watch the video until the end. The shareability option on Instagram is so easy to use that the viewers tend to share the videos that they like over DMs and on stories.
- Make Use of Animation.
Animated content is doing well on Instagram. Therefore, you can use animations to make your videos more exciting. Also, making animated videos can be affordable for your brand. You can also use stock footage with animation to create exciting videos that grab the viewers’ attention. All you need is an internet connection and access to a large library of stock video and in-house animation to get started. You can change the colour scheme, add unique photos and music, and tweak the scenes to your taste. And, best of all, you’ll be able to submit your movie on Instagram in a matter of minutes. You can create both Reels and a normal video using an Instagram video editor. Animation can make any of these content pieces exciting.
Conclusion
Instagram has now become one of the best places to share video content. Therefore, you must make sure that you make the best of this platform by designing the best videos. You can also use the special features that Instagram provides for sharing and creating video content. Instagram is the next big platform for video marketing, and you should capitalize on this opportunity. An Instagram video maker will come in handy if you want to create any kind of video content for Instagram, be it Reels, Stories, or just regular video posts.