Product labels are an important part of marketing your product. They provide information about the product to the customer, and they also help to create a visual identity for your brand.
But how do you choose the right material for them? We are here to help you. In this article, we will consider several factors including durability, cost, appearance, and environmental impact, so you can make the right decision.
- Durability – how well will the material hold up against wear and tear over time
Durability refers to how long your stickers will last in a given environment. You might absolutely love a material that is not a fit for the conditions your stickers will be used in. This often leads to more stress than needed, as your stickers will simply not perform.
To avoid this, think about where and how your stickers will be used when choosing a material. Will they be applied outdoors or exposed to water? Then are the ideal choice as they will withstand wear and tear.
- Cost – is the material affordable and within your budget
When you are making a business decision, the cost is always a factor. And stickers are no exception. While they are overall much cheaper than other marketing tools, there are ways to save money.
White vinyl and paper are some of the cheapest material options. This still gives you the chance to choose your sticker material based on its durability. You will also find that ordering a larger amount of stickers lowers the price of each individual item.
- Appearance – what does the material look like and will it complement your product’s design
The best thing about is that you are in control and can choose your labels and stickers based on the appearance you want to create for your brand and product. After all, it is important to consider how it will look in relation to your product.
If you’re selling a high-end product, you’ll want to use a material that looks luxurious and expensive. Holographic or silver vinyl is perfect for that. It adds that extra bling to your product line and catches the eyes of customers.
- Environmental impact – is the material sustainable and eco-friendly
As more and more consumers become aware of the environmental impact of their purchases, it’s important to consider the sustainability of your label material. Materials like wood pulp and sugarcane fibre are great eco-friendly options for product labels.
Some sticker printers offer eco-friendly stickers that are fully compostable, yet durable, allowing you to get the best of both worlds and create a sustainable product appearance.
Think of these factors when you are choosing your labelling materials, and nothing can go wrong. Have you used labels before? If so, what was your experience? Let us know in the comment section below.